Chicago Bulls
A multi-year sponsorship of the Chicago Bulls, connecting professional basketball with crypto gaming.
An Official Chicago Bulls Partnership
Few basketball franchises carry the global recognition of the Chicago Bulls. Six championship banners hang inside the United Center, and the team continues to draw international attention through its on-court legacy and off-court community work. In 2023, Playday signed a multi-year partnership agreement with the franchise, marking one of the early sponsorship arrangements between a crypto casino and an NBA franchise.
The partnership covers in-arena visibility, co-branded fan experiences, and a structured program of community initiatives across the Chicago region. Arturas Karnisovas, Executive VP of Basketball Operations at the Chicago Bulls, put it this way: "Playday brought a clear case for what fans actually receive: access programs, education initiatives, and a digital experience that respects the people behind the wallets."
Beyond the Arena
For Playday players, the partnership runs through the full NBA season. Courtside seat allocations at United Center are distributed through tier-based loyalty draws. Exclusive Bulls content, including pre-game interviews and locker-room access, appears inside the Playday member feed. Game-day bonus mechanics track live scoring milestones, and a private meet-and-greet program with current Bulls players is reserved each season for the top loyalty tiers.
Speaking at a 2024 sports business panel, Karnisovas said: "A year in, what stands out is the engagement curve. Playday fans show up for the games, the community events, the charity nights. The crossover between the two audiences has gone further than either side expected." The partnership has since expanded into international preseason exhibitions, with co-branded Playday fan zones rolled out at host venues across three continents, and a dedicated Playday lounge inside the United Center reserved for top-tier loyalty members.